Participating companies

The adidas brand has a long history and deep-rooted connection with sport. Our purpose, ‘through sport, we have the power to change lives’, guides the way we run our company, how we work with our partners, how we create our products, and how we engage with our consumers. We will always strive to expand the limits of human possibilities, to include and unite people in sport, and to create a more sustainable world.

We make and sell Paint and are experts in making coatings. This is for the consumer and industrial markets.

AlphaSights is the global leader in knowledge on-demand. We connect investors and business leaders with the knowledge they need to succeed. Working from nine cities globally, our 1500+ colleagues provide round-the-clock coverage to the world’s top investment funds, consultancies, and Fortune 500s. Founded in 2008, AlphaSights is a fast-growing, founder-led company.

Regardless of industry, size or geography, we deliver solutions to help clients stay better informed, better advised and able to make better decisions.

Beiersdorf: the no. 1 skin care company, winning in the market together via CARE, SIMPLICITY, COURAGE and TRUST.

Coolblue. The largest and most customer-friendly online retailer in the Netherlands, Belgium, and Germany.

The E.ON Group is one of Europe's largest operators of energy networks and energy infrastructure and a provider of innovative customer solutions for approx. 48 million customers. Thus, we are decisively driving forward the energy transition in Europe and are committed to sustainability, climate protection, and the future of our planet.

EF Education First is a global education company focusing on language, academic, cultural exchange, and educational travel programs. With a mission to open the world through education, EF was founded in 1965. In the following section, you will find descriptions of EF’s different businesses.

G-Star RAW (commonly called G-Star) is a Dutch designer clothing company, founded by Jos van Tilburg in Amsterdam in 1989. The brand specializes in making raw denim—an unwashed, untreated denim. G-Star is influenced by military clothing.

The Kraft Heinz Company is one of the world's largest food and beverage companies. We manufacture and market food and beverage products across the globe, including condiments and sauces, cheese and dairy, meals, meats, refreshment beverages, coffee, and other grocery products in a portfolio of more than 200 iconic brands.

Kraft Heinz is a global food company with a delicious heritage. With iconic and emerging food and beverage brands around the world, we deliver the best taste, fun and quality to every meal table we touch. We’re on a mission to disrupt not only our own business, but the global food industry. A consumer obsession and unexpected partnerships fuel our progress as we drive innovation across every part of our company.

Triple A award is sustainability 7 years in a row, if you are daring, strategic and motivated join us at the number 1 beauty company worldwide (Ralph Lauren, Armani, Garnier, CeraVe, etc.)

The world we want tomorrow starts with how we do business today

PUMA Benelux B.V., Sport has the power to transform and empower us. As one of the world’s leading sports brands, it’s only natural that we want to stand on the same playing field as the fastest athletes on the planet. To achieve that, the PUMA brand is based on the very values that make an excellent athlete.

We are a global brand that was established in Amsterdam, The Netherlands, in 2000. Today, Rituals operates in more than 1000 stores, 2700 shop-in-shops across 33 countries throughout Europe, Asia, the Middle East, as well as North and South America. Rituals is an omnichannel brand that operates within Retail, Wholesale, E-com and Travel Retail.

The Social Hub (TSH) formerly known as The Student Hotel is a hybrid hospitality brand, offering spaces that combine student accommodation, hotel, extended stay rooms, co-working facilities, meeting and event spaces, restaurant, bars and gyms, all under one community and one roof.

Unilever Plc (Unilever) is a manufacturer and supplier of fast-moving consumer goods. The company's product portfolio comprises food products, beauty, and personal care products, beverages, home care products, vitamins, minerals, and supplements.

Uniqlo is a modern Japanese company that inspires the world to dress casually. Uniqlo has enjoyed strong growth by offering high-quality casual wear at reasonable prices based on its SPA (Specialty Store Retailer of Private Label Apparel) business model, which spans product design, manufacture, distribution and retail.