Participating companies

Adidas – ICE
The adidas brand has a long history and deep-rooted connection with sport. Our purpose, ‘through sport, we have the power to change lives’, guides the way we run our company, how we work with our partners, how we create our products, and how we engage with our consumers. We will always strive to expand the limits of human possibilities, to include and unite people in sport, and to create a more sustainable world.
Akzo Nobel – ICE
We make and sell Paint and are experts in making coatings. This is for the consumer and industrial markets.
Beiersdorf NV
Beiersdorf: the no. 1 skin care company, winning in the market together via CARE, SIMPLICITY, COURAGE and TRUST.
Coolblue
Coolblue. The largest and most customer-friendly online retailer in the Netherlands, Belgium, and Germany.
G Star Raw – ICE
G-Star RAW (commonly called G-Star) is a Dutch designer clothing company, founded by Jos van Tilburg in Amsterdam in 1989. The brand specializes in making raw denim—an unwashed, untreated denim. G-Star is influenced by military clothing.
Kraft Heinz
The Kraft Heinz Company is one of the world's largest food and beverage companies. We manufacture and market food and beverage products across the globe, including condiments and sauces, cheese and dairy, meals, meats, refreshment beverages, coffee, and other grocery products in a portfolio of more than 200 iconic brands.
Kraft Heinz – ICE
Kraft Heinz is a global food company with a delicious heritage. With iconic and emerging food and beverage brands around the world, we deliver the best taste, fun and quality to every meal table we touch. We’re on a mission to disrupt not only our own business, but the global food industry. A consumer obsession and unexpected partnerships fuel our progress as we drive innovation across every part of our company.
L’Oreal
Triple A award is sustainability 7 years in a row, if you are daring, strategic and motivated join us at the number 1 beauty company worldwide (Ralph Lauren, Armani, Garnier, CeraVe, etc.)
Mars
The world we want tomorrow starts with how we do business today
Rituals – ICE
We are a global brand that was established in Amsterdam, The Netherlands, in 2000. Today, Rituals operates in more than 1000 stores, 2700 shop-in-shops across 33 countries throughout Europe, Asia, the Middle East, as well as North and South America. Rituals is an omnichannel brand that operates within Retail, Wholesale, E-com and Travel Retail.
Unilever – ICE
Unilever Plc (Unilever) is a manufacturer and supplier of fast-moving consumer goods. The company's product portfolio comprises food products, beauty, and personal care products, beverages, home care products, vitamins, minerals, and supplements.
Uniqlo – ICE
Uniqlo is a modern Japanese company that inspires the world to dress casually. Uniqlo has enjoyed strong growth by offering high-quality casual wear at reasonable prices based on its SPA (Specialty Store Retailer of Private Label Apparel) business model, which spans product design, manufacture, distribution and retail.