Welcome to PUMA Benelux, your premier destination for cutting-edge sportswear, footwear, and lifestyle products. Situated in the vibrant Benelux region, we are a vital part of PUMA’s global network.
Sport is our world. We are passionate about designing, developing, selling and marketing our products. Since 1948, PUMA has made history as a creator of extraordinary product designs for the fastest athletes on the planet. We aim high, and when we reach our goals, we aim even higher. All to achieve one thing: to be the Fastest Sports Brand in the World.
Forever.Faster is more than being quick. It is our mantra, the way by which we live. We incorporate it in everything we do. It rallies us, inspires us to keep pushing and drives our endless pursuit to wake every day and be better than we were yesterday. FOREVER is our mindset. It emphasizes PUMA’s long history as a brand and the active role we play in culture. FASTER is how we act, instinctively and from the heart. It is our attitude, shaped by our performance and design.
Our mission is to push sports and culture forward. We challenge conventions by championing the visionary athletes and colorful outliers who envisage a different future and play to change the game. We innovate through design to ensure we always bring our flair to the field and influence sport culture on the street. We support the next generation because their vision, attitudes and actions today are our history tomorrow.
Our vision is a world where all barriers to participation are removed, so that everyone who wants to play can play. We believe that the future history of sports and culture is one that is inclusive, positive and joyful.
What are your sustainable initiatives?
PUMA already started its sustainability journey in 1993 with the publication of its first Code of Conduct. With our FOREVER.BETTER. sustainability strategy, we aim to fully integrate sustainability into all our core business functions. By 2025, we want to make nine out of ten products out of better materials, such as cotton and viscose from certified sources or recycled polyester. There is only one forever, let’s make it better. For each of these target areas, which reference the United Nations Sustainable Development Goals (SDG), we have defined a minimum of three concrete targets as well as key performance indicators to follow the progress we have made.
With our Forever Better sustainability strategy, we continue our path to fully integrate sustainability into all our core business functions. Sustainability targets are part of the bonus arrangements of every member of our global leadership team, from the CEO to Team Heads.
Sustainability and the communication of our efforts have also been integrated into the strategic priorities for PUMA.