Coolblue. We are the largest and most customer-friendly online retailer in the Netherlands and Belgium, and we now also operate in Germany. We have a wide range, from telephones to laptops and from washing machines to fridges. Our own delivery service delivers packages in our vans or electric bikes. We also have an installation service and customer service. We strive to do things a little greener every day and do everything we can to make our customers happy.
Our culture is our success. Started out as a group of friends, and we’re still a group of friends. One made up of smart, entrepreneurial experts. Together, we work hard every day to make customers happy. By being honest and open and thinking with them. It’s important that everyone understands why we do things the way we do. That everyone embraces our culture and consistently carries out our values. These are our core values. They describe who we are and what we stand for. What connects us and how we interact.
Friends. There are few companies where so many colleagues are also friends. That is our strength. Because friends only want the best for each other. Because together, we know more than we know alone. Because friends tell each other the truth. And because it’s fun.
Go for it. Less talk, more action. Actions speak louder than words. We’ve got plenty of sayings for it here in Rotterdam. At Coolblue we sum up our down-to-earth mentality in three simple words: Go for it.
Flexible. We’re constantly changing. Sometimes because we can, sometimes because we have to. From the start, Coolblue was set up in a flexible way to support our rapid growth. We don’t say ‘because we always do it like that’ around here.
Unconventional. Real, unconventional Coolbluers. We’re proud of them. That’s why we show them off in our commercials and on our websites. Exactly the way they are.
What are your sustainable initiatives?
At Coolblue, we do anything for a smile. It’s why we develop customer journeys from start to finish that make customers happy. Go Green ties in seamlessly with the most customer-centric product journey, because it leads to a higher customer satisfaction and prepares us for the future. We distinguish between 4 focus areas: reducing energy consumption, minimizing waste, decreasing CO2 emissions, and extending product life cycles.
A few examples of our Go Green initiatives:
– Our huge warehouse in Tilburg, which has a solar roof the size of 16 soccer fields that generates enough energy to make our warehouse close to energy neutral;
– Delivering 90% of all small packages by bike in our paper shipping bag in over 20 major cities;
– More and more of our delivery vans are powered by biofuels which have a 90% lower emission rate than regular diesel.