“Give the ones you love wings to fly, roots to come back and reasons to stay.” – Dalai Lama
Trix van der Vleuten is the Global Senior Director Brand Creation & Planning at Philips Domestic Appliances. Trix leads a talented team focused on brand, advertising, media efficiency globally. Trix is a passionate business disruptor, using her head and heart to set bold direction and inspiring her teams to achieve great things. Prior to joining Philips Trix worked in diverse commercial roles at KFC, KraftHeinz, FrieslandCampina and PepsiCo. She is an advocate for Diversity & Inclusion in business and advertising, closing opportunity gaps.