Sigrid van Aken

“It always seems impossible until it’s done…” by Nelson Mandela our first International Ambassador

Sigrid van Aken is the CEO of Novamedia/Postcode Lottery Group, a private company with a social purpose, that brings together business and ideals. It sets up and operates Postcode Lotteries worldwide to raise funds for charity. With a lucky winning postcode (zipcode), neighbours win together. At the same time, thanks to these player communities, vital funding is raised for charities and good causes.

Since we were founded over 32 years ago, we have helped raise 12.6 billion dollars for civil society. We have become the 3rd largest private donor in the world, after the Bill & Melinda Gates Foundation and the Wellcome Trust (2021).

Since 2013, Sigrid has been a member of the international Executive Board. Postcode Lotteries are operated in the Netherlands, Sweden, Great-Britain, Germany and Norway. Sigrid has extensive international managerial experience as a (non-)executive board member in a public-private context. She also has expertise in areas such as the financing of charities, corporate governance, international Lottery-legislation, public affairs and stakeholder management.