“Do not dream of being the difference, just be the difference”
After a career of 25 years in the world of television, Maria Westerbos decided to alter her course. That was in 2009, when no one had yet heard of the plastic soup environmental disaster. The rest is history: an extraordinary growth of the Plastic Soup Foundation. Maria Westerbos, the flamboyant Director of the Plastic Soup Foundation, continues to demonstrate her perfect feel for (mass) marketing. She knows how to use traditional and new media to address the plastic soup issue in such a way that companies, governments and consumers all get into action.