Petra de Ruiter

COO Transavia

”I dare you to follow your own way even if it means you are different from all your peers.”

Petra de Ruiter is COO of Transavia, the Dutch airline making low cost travel feeling good. Petra has a large experience in the airline and travel industry and over the years she has proven to be a change manager who is capable of keeping staff connected while in change. At the moment she is leading the way together with her team to adapt lean and agile principles in daily work without losing the DNA which makes Transavia staff special. Leadership development and especially towards facilitating leadership is her passion. Experience proves that sometimes this easier realized at work then at home. Petra is a mother of twins of 7 years old.