Petra de Ruiter

CEO Holland Casino

If you work year after year 60 hours a week, you are doing somebody elses work

I am an energetic executive with significant commercial and operational experience across both public and private sector. Throughout my career, I have learned that the most sustainable results are achieved not through individual expertise alone, but through diverse teams that bring different perspectives, challenge assumptions, and help navigate complexity together.

I am passionate about building inclusive, high-performing teams and creating environments where people feel empowered to contribute, grow, and succeed. While I enjoy setting ambitious goals and driving performance, I have also come to appreciate the importance of listening, learning, and adapting along the way.

Leading complex transformation programs from inception to completion is something I genuinely enjoy. I find energy in bringing people together around a shared vision, working through uncertainty, and turning challenging situations into meaningful progress. For me, successful change is not only about achieving business outcomes, but also about leaving organizations and people stronger than they were before.

Who or what provided your possibilities?

Leaders who looked at people with the attidtude which was needed rather than hitting a job profile.

Contact information

Activities with Petra de Ruiter

Oct 27

Honorary Discussions with over 40 C-Level Managers including CEO Beiersdorf, Director BCG, Country Manager BeNeLux P&G

  • 11:30 - 18:30
  • Wereldmuseum, Rotterdam

This year marks the 14th anniversary of our well-known Honorary Discussions. This event presents the perfect opportunity to get to know students’ perceptions of various issues while sharing your own experience and insights with them. During the Honorary Discussions, 40 inspiring managers from the top of the business field and other fields of expertise will…