Dream big. Make it happen. Go!Go!Go!
Marc de Vries is a seasoned digital leader and CEO of Swapfiets — the world’s first bicycle-as-a-service company, recognized by its iconic blue front tire and present in over 45 European cities. With a proven track record of scaling digital businesses, Marc previously held executive roles at PARK NOW (a BMW/Daimler joint-venture), Twitter, and Hyves, and was co-founder of Monsterboard.nl.
Driven by a passion for digital innovation and brands that delight customers, Marc is known as a pragmatic, result-oriented leader who builds strong teams and winning cultures. Throughout his 25+ year career, he has helped companies grow by combining customer-centric thinking with operational excellence and a clear strategic vision.
Today, at Swapfiets, he’s leading the movement towards more liveable cities through sustainable mobility — inspiring a new generation to rethink urban transport.
I build bridges by bringing diverse people together around a shared goal — with trust, transparency, and a bias for action. Real progress happens when you connect perspectives, empower teams, and move forward together.
The 39th STAR Management Week will kick off with an outstanding opening ceremony on this year’s theme: Build Bridges, Shape Futures. Our host Nathan de Groot will introduce various prominent speakers who will inspire you by sharing their stories on how they shaped their futures. The Opening Ceremony will end with a networking drink and…