Julia Schwoerer

Global CMO QUOOKER

People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” Maya Angelou.

Our next speaker is Julia Schwoerer, Global Chief Marketing Officer at Quooker, where she leads the company’s global growth agenda across brand, category, innovation, and international expansion.
Julia brings more than 25 years of international leadership experience, having held senior global roles at some of the world’s most respected consumer brands, including Barilla and L’Oréal. As President of Barilla’s Global Bakery Category, she led a €2 billion business across Europe and the US, driving growth through consumer insight, innovation, digital transformation, and strong brand building.
Beyond her business achievements, Julia is known for her people-first leadership style. She is also a certified executive coach and meditation teacher, with a passion for helping individuals and teams thrive through trust, purpose, and positive leadership.

Who or what provided your possibilities?

I’ve had the privilege of sailing through many ports—Germany, France, Italy and now the Netherlands. But if I had to name one true ‘Port of Possibilities,’ it would be curiosity. Curiosity about consumers, about different cultures, and about people. Every major opportunity in my career started by trying to understand someone else’s world before trying to change it. That’s the mindset that has taken me from leading iconic brands to helping build the future of Quooker.

Contact information

Activities with Julia Schwoerer

Oct 27

Honorary Discussions with over 40 C-Level Managers including CEO Beiersdorf, Director BCG, Country Manager BeNeLux P&G

  • 11:30 - 18:30
  • Wereldmuseum, Rotterdam

This year marks the 14th anniversary of our well-known Honorary Discussions. This event presents the perfect opportunity to get to know students’ perceptions of various issues while sharing your own experience and insights with them. During the Honorary Discussions, 40 inspiring managers from the top of the business field and other fields of expertise will…