Floor van Rooy

“Under promise, overdeliver” and “keep things simple!”

Let me introduce Floor van Rooy, the founder of Parfumado, a fast-growing D2C perfume subscription service. Floor turned her love for fragrances into a unique business model, delivering a new premium travel-sized perfume to customers each month. Alongside her brother Martijn, she is rapidly scaling Parfumado across Europe and disrupting the traditional fragrance industry. Their achievements include awards like Marketing Scale-Up of the Year and a place in Deloitte’s Top 50 Fastest Growing Tech Companies.

Floor‘s path has been unconventional, transitioning from a lawyer to roles in consultancy and corporate positions at Ahold before discovering her passion for entrepreneurship. Today, she joins us to share her insights on entrepreneurship, the challenges of scaling a business in a competitive market, and the importance of staying true to your strengths and passions.

How did I unlock my potential?

Inspired by ‘be the change you want to see in the world,’ I took charge of my life. Growing up with the freedom to make my own choices, I learned to see possibilities, adapt easily, and embrace change.