Cindy Kroon

Chief Commercial Officer Netherlands at Vattenfall

Work hard and please dare to be ‘you’, that is how you will deliver value.

As CCO NL of Vattenfall, one of Europe’s largest energy companies, Cindy is as a board member responsible for all commercial activities in The Netherlands. As a top 2 market player Vattenfall Netherlands has over 3 mio customers at Vattenfall BtB and BtC, Feenstra, Delta Energy and Powerpeers and employs a total of 4000 employees. Together with 20.000 colleagues in Europe she is determined to realise Vattenfall’s ambition to become net zero in 20240 by developing fossil free energy solutions and enable the energy transition for all customer groups. Cindy is 49 years old, lives in Berkel and Rodenrijs and is a proud mom of 2 boys of 12 and 8 years old. She studied Business Administration at the Erasmus University from 1994 till 1998, graduated in Strategic Management on the liberalization of the energy market in Europe and worked as a consultant for KPMG before joining Vattenfall in 2003.

How do I build bridges?

Today’s challenges in our business world (and life in general) are all complex and challenge our way of thinking and working. Old solutions and ways of working no longer seem fit to fix the challenges. We need to work together in different settings and from different viewpoints. I stimulate these new network settings, challenge existing decision processes and connect people from different worlds, backgrounds and experiences. That delivers new perspectives and solutions.

Contact information

Activities with Cindy Kroon

Nov 4

Honorary Discussions

  • 12:00 - 18:00
  • Wereldmuseum, Rotterdam

This year the 13th edition of our well-known Honorary Discussions will take place. This event is the perfect opportunity for you to share your perceptions on various topics such as AI and globalisation under pressure, with over 40 Honorary Guests and your fellow students.  During the Honorary Discussions, over 40 inspiring speakers from the top…