True leadership is not just about breaking new ground—it’s about inspiring others to believe in the future we dare to build together.
André joined Lely in 2014 as International Marketing and Communications Director. Prior to this, André gained experience as Marketing Manager both in the UK and the Netherlands for Procter & Gamble and at Danone where he was Global Marketing Manager. At Lely, André also held the position of Global Sales Director and in 2017 he joined the Executive Board where he became responsible for the Aftermarket segment. In 2020, André took over the role of CEO from Alexander van der Lely and is the first non-Lely family member as CEO. André holds a BSc and MSc degree in Marketing Management, Exercise Sciences and Strategic Marketing. As CEO, André leads the Executive Board and is directly responsible for Innovations, Strategy, Business Development, Start-ups, Sustainability and Brand & Communications. Andre is also a supervisory board member for several companies.
Since our foundation, we have helped farmers by automating repetitive and physical labor and prioritising cow and farmer welfare. Today, we bridge the gap between society and farming by focusing on five societal themes: animal welfare, environmental impact, nutritious and sustainable dairy products, consumer buy-in and enhancing farmer prosperity.
This year the 13th edition of our well-known Honorary Discussions will take place. This event is the perfect opportunity for you to share your perceptions on various topics such as AI and globalisation under pressure, with over 40 Honorary Guests and your fellow students. During the Honorary Discussions, over 40 inspiring speakers from the top…