FMCG Run: Meet Kraft Heinz and FrieslandCampina

Note: In case you get chosen for this activity, you are expected to be present on the full day of the FMCG Run.

During the FMCG Run, a group of specially selected students will get to meet FrieslandCampina and Kraft Heinz. Next up, the students will solve a unique case for both firms. After each case there is the possibility to relax a little, during an appetizing lunch or network drink. This day offers you the possibility to get acquainted with not only the companies, but also their respective strategic and marketing challenges. So if this sparks your interest, do not hesitate and apply to meet these two inspiring companies at the FMCG Run!

Program:

• Morning: KraftHeinz
• Afternoon: FrieslandCampina

This activity is based on CV selection.