Duracell: reliable, long-lasting power for all your devices, trusted by millions worldwide
Duracell is one of the most recognized and iconic FMCG brands in this region and the world’s leading manufacturer and marketer of high performance alkaline batteries, complemented by a strong portfolio of specialty cells and rechargeables. Duracell batteries power many devices across the globe like torches, heart rate monitors, smoke detectors, game consoles, headphones or toys such as the Hasbro lightsaber.
As the leader in the personal power category, Duracell has a rich history of innovation, continuously introducing batteries that are more compact, more powerful and longer lasting than competitor brands. Since 1973, the Duracell Bunny has been at the heart of the brand demonstrating Duracell’s stronger and longer lasting power. Today, Bunny is one of the most recognized brand icons in the world.
Since March 2016, Duracell has found its permanent home within Berkshire Hathaway (ranked #3 World’s Most Admired Companies by Fortune Magazine), and will continue to focus on sustainable growth, industry-leading innovation and creating long-term value for our customers and consumers.
At Duracell, integrity, end-to-end accountability across all levels, fast decision-making and a “can do” attitude are highly valued.
Environmental Sustainability: Duracell is committed to reducing its environmental footprint by incorporating sustainable practices into its operations. This includes implementing energy-saving technologies, promoting recycling and waste reduction, and sourcing materials from environmentally responsible suppliers.
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