John Morssink

As a (financial) business partner you only can make impact if you are eager to understand the dynamics and drivers of the business and if you work together to a build solid strategy which drives initiatives and decisions.

John Morssink is an accomplished finance professional, with extensive experience as a CFO in demanding markets, including retail, logistics and supply chain management, and food production. With a strong track record of success, he is highly skilled in navigating complex financial landscapes and driving sustainable growth. His deep understanding of both commercial and operational business dynamics allows him to effectively address and resolve intricate challenges, even in the most demanding environments.

John is passionate about collaborating with business teams, he excels in crafting and executing long-term strategic plans while ensuring robust short-term performance. His leadership style is characterized by leveraging the diverse talents and capabilities of his teams to achieve exceptional results. John is dedicated to driving financial excellence, continuously seek innovative solutions to enhance business outcomes and is committed to delivering value in every aspect of his role.

How did I unlock my potential?

There are four things are core to be successful: 1. Knowledge (continuously work on capabilities), 2. Mentality (go the extra mile), 3. Cooperative mindset (We instead of I), 4. Self-reflection (understand your behavioural patterns, know your strengths and weaknesses, understand your interactions with other ‘type’ of people).