GU is a boutique strategy consultancy based in Rotterdam that helps organizations rediscover their distinctive identity – combining strategy, creativity and execution, hands-on and close, from insight to real impact.
At GU, we build growth together with our clients. Not by working harder, but by looking more sharply – at what’s really going on, where things are chafing, and where the opportunities lie. We help organizations get moving again through strategy, creativity and execution, always rooted in their own unique identity.
We do this as a team, with genuine attention for each other and for the people we work with.
We believe growth starts with people, and that shows both in the challenges we take on and in how we work together as a team. Alongside our clients, we dive deep into their organizations. We explore the markets they operate in, make the underlying choices visible, and help chart a direction. From strategy all the way through to proposition and customer experience.
At GU, you’re involved from start to finish. You work on the whole picture rather than a small piece of it, so you see the impact of your work immediately. Strategy consulting is a craft, and this is the place to truly master it.
We’re a close-knit team of thinkers and doers, genuinely invested in each other, curious about each other’s talents, and always pushing one another to grow. We see our differences as a strength.
Collaboration isn’t an afterthought here, it’s the foundation of how we work. We work closely together, both internally and with clients, keeping communication direct and open. We say what we see, give each other honest feedback, and take ownership.
At the same time, we make space for rhythm and reflection. We start and end the week together, hold monthly check-ins, and make a point of pausing to reflect on both personal and professional growth.
That doesn’t stop at the daily routine. We deliberately invest in moments outside of work too, like sessions with external coaches where we reflect, sharpen our thinking, and get to know each other better. Not because we have to, but because we believe a strong team is more than just a group of people working side by side.
We work hard, always with an eye for each other and for what we’re building together.
You’ve got drive and guts. You’re a fast, creative thinker looking for a new challenge. If that sounds like you, GU could be exactly the right fit.
Our starting point is simple: every person is unique, and everyone brings something that no one else can. The moment someone truly shows who they are, something happens. In teams, in collaboration and in results.
You’re entrepreneurial and strategically sharp, and you genuinely enjoy working with others. You think clearly, bring creativity to the table, and are just as happy rolling up your sleeves as thinking things through. You move easily between strategy and execution, and you thrive on complex problems, variety, and building things together with a team. On top of that, you’ve completed a university bachelor’s and master’s degree. Beyond that, what you bring is up to you – we love being surprised.
From day one, you’ll be working on real challenges for real clients – thinking things through, analyzing, creating, and helping turn plans into reality. Sometimes that means operating at a strategic level, sometimes it’s far more hands-on. Your role isn’t set in stone from the start; it grows and shifts along with you. As you develop, you’ll take on more responsibility and have a greater say in both the work itself and its direction.
At GU, we celebrate what’s going well, talk openly about what could be better, and make sure there’s always room for humor and fun. You’ll see that in how we work together too, from a weekly Friday drink to annual trips and plenty of moments to celebrate our wins as a team. Beyond that, we offer you a place on our team as we build the future of exciting companies, and of GU itself, together.
Do you want to orientate yourself on different career possibilities and different companies? Then join the Career Talks to get in touch with ten different companies and their recruiters in just one afternoon. After listening to a short presentation of each company, you can get in-depth with the recruiters of the company during a network…