Frits Snel

Country manager Benelux & Beyond Tony's Chocolonely

Action is the foundational key to all success (borrowed from Pablo Picasso)

Frits Snel is Country Manager Benelux & Beyond at Tony’s Chocolonely. Over the past 20+ years, he has built his career in the FMCG industry, working with brands and retailers across Europe and North America. Before joining Tony’s Chocolonely, he held commercial roles at companies including Mars, Ahold and Sara Lee. At Tony’s, he has helped drive growth in the Netherlands, the U.S. and international markets. Frits combines a strategic mindset with a practical, no-nonsense approach and enjoys building teams, developing brands and creating sustainable business growth.

Who or what provided your possibilities?

My upbringing (taking responsibility, head down, work hard) and the fact that I’ve had the courage the remove my golden handcuff’s to eventually join this quirky scale up called Tony’s Chocolonely which turned out to be the start of something very special.

Contact information

Activities with Frits Snel

Oct 27

Honorary Discussions with over 40 C-Level Managers including CEO Beiersdorf, Director BCG, Country Manager BeNeLux P&G

  • 11:30 - 18:30
  • Wereldmuseum, Rotterdam

This year marks the 14th anniversary of our well-known Honorary Discussions. This event presents the perfect opportunity to get to know students’ perceptions of various issues while sharing your own experience and insights with them. During the Honorary Discussions, 40 inspiring managers from the top of the business field and other fields of expertise will…