Wim Destoop

VP General Manager at Pepsico Benelux

“I dare you to ‘become a digital entrepreneur’ “

Wim Destoop – Long term career in Food & Beverages, having worked on both retail (Carrefour) and supplier-side (Danone and PepsiCo), leading to a unique knowledge set of the FMCG industry in Europe. Prior to his current role as VP General Manager PepsiCo Benelux, Wim was VP Transformation for Western Europe and General Manager for PepsiCo BeLux. Wim has a strong expertise in General & Revenue Management, Transformation & Change Projects, Customer & Brand Management, Category Development, Joint Business Planning and Franchise/Distribution Management. Wim has a strong drive to build a winning culture, growing the business and developing people. He is passionate about PepsiCo’s Performance with Purpose Strategy and the translation into the Benelux within the Product, People & Planet pillars.”