“I dare you to replace profits with sustainable value”
Ruben van Veen is the founder and CEO of SKOT. He has a postgraduate degree in economics and 15+ years of experience in finance. Years ago he felt that the world could use some help in re-establishing the balance between people, planet and profit. After being the CFO of The Ocean Cleanup, he decided to set an own example and focused on the polluted fashion industry. He started the first sustainable shirt company, with high quality shirts produced in an environmentally and socially friendly manner.