”I dare you to think long and well before you do nothing.”
I am managing director of Royal Peijnenburg since 10 years and worked always in the commercial side of Food and Drink companies. The company exists since 1883 but is in the meantime producing, selling and marketing much more than Peijnenburg gingerbread. Brands like Snelle Jelle, Lotus, Echte Enkhuizen and since 2 year a new generation of wholefood brands like Nakd, Bear, Trek and Urban Fruit. We worked hard to make our portfolio of brands more healthy and at the sime time to build a strong performance culture with highly talented and energized group of people. As a company we had big enough to be professional and small enough to be entrepreneurial.