”I dare you to embrace Artificial Intelligence I and machine learning.”
Piet is a multilingual Dutch national who has an extensive international background and a proven track record of leading growth businesses in innovative and disruptive business environments.
In August 2016 Piet was appointed CEO of the Wehkamp Group, the holding company of Wehkamp.nl and Lacent Financial Services BV. Wehkamp is the leading player in the Dutch online B2C e-commerce market.
Previously, he was Vice President of Global Operations and Managing Director, Europe of US-based Sonos, a wireless HiFi equipment manufacturer. Before that Piet held senior positions at Amazon.com in the UK between 2007 and 2011 and at Phillips Consumer Electronics in China between 2004 and 2006. Piet joined Philips in 1986 and before moving to China he has held senior global product creation and development positions in Singapore, the US and Europe.
Piet is also a non-executive Director of Jumbo Supermarkten BV and of BCA marketplace Plc and Displaydata, both based in the UK.