“It’s your time to be Sventastic!”
Niels started his career as a management trainee for Sara Lee in marketing and sales and got the opportunity to grow into a leadership role fast. “If you want something, you have to will it, and if you will it, you will get it” is his favorite quote from Sventastic. He has a passion for winning and is motivated to drive breakthrough results together with his team. We are growing the category thanks to investing in effective marketing campaigns and strong innovations. Of course with the help of Captain Iglo and our mission to reduce food waste and plastic from entering the oceans.