“I dare you to always stay true to yourself”
Maximo Ibarra became CEO of KPN in April 2018. He is renowned for his experience in digitalization, marketing and customer centricity. Ibarra previously worked for Italy’s third-largest mobile operator Wind Telecommunications where he served in different management roles since 2004, before he was appointed CEO in 2012. In 2016, he became CEO of Wind Tre, responsible for the integration of the 50/50 joint venture between Veon’s Wind Telecommunications and CK Hutchison’s 3 Italia, creating Italy’s largest mobile operator. Prior to joining Wind Telecommunications, Ibarra held several leadership and commercial positions at a number of companies including Benetton, FIAT and DHL.