Jurriaan Ruys

Founder & CEO Land Life Company

”I dare you to prioritize ecology over economy.”

Jurriaan founded Land Life Company in 2013 with Eduard Zanen, co-founder of Bugaboo. Land Life’s vision is to materially contribute to reforestation of the planet. Jurriaan holds a Masters in Chemical Engineering from Delft University. He was 6 years with Shell in technical roles and 15 years with McKinsey & Company, leading sustainability work within European energy practice. In 2012, he was interim COO for Eneco. Jurriaan is married, has 3 children and lives in the heart of Amsterdam.