“I dare you to set the goal, not knowing the route how to get there!”
Jan-Joost Bosman (1971) was a business student at Neyenrode University where he specialized in marketing management. He worked at several leadership positions such as L’Oréal Group, Villeroy & Boch en Verosol. For his job at L’Oréal, he worked and lived in Riga, Latvia. He was responsible for the SME with production for both B2B and B2C markets. Here, he gained experience and learned about (production) companies with strong A brand. Especially in strategy, brand and organization structure. Since 2016, Bosman works at Koninklijke Auping and he became CEO in January 2018.