”I dare you to set yourself a target which seems difficult to reach and then break it down into several easy to reach steps.”
Gert De Caluwe is CEO Sunweb Group. Sunweb Group holds – as one of the few OTO’s (online touroperator) – a quite unique space in the travel world. Sunweb Group is fully online, has (only) direct relationships with its customers and has a repeat ratio of > 20% (>365days). Sunweb Group is active in 7 countries. Sunweb Group has 5 businesses: a Sunweb Sun, a Sunweb Ski, a Primavera, a Gogo and an Elizawashere business. Each business creates differentiated products for specific customer segments sold via specific (mostly online) channels. Sunweb Group’s main offices are based in Zurich and Rotterdam, with small sales offices in Rotterdam, Copenhagen, Antwerp, Paris and Hamburg. Sunweb Group believes in own IT development: more than 70 developers based in Gerona and Rotterdam are working every day together with the business to drive further the proximity of all our businesses in the direction of the customers. Personal likes: working in group on specific projects which are creating new ‘worlds of thinking’ and ‘new logic’, the work I daily do, running, friends and family, my pets. Dislikes: people without passion, hearing that it will be “for sure very, very difficult”.