“Happiness is my ambition”
After a successful career in football, during which he played for AZ, Ajax, Spartak Moscow and with the Dutch squad at the World Cup and the EUROs, Demy de Zeeuw co-founded BALR. in 2013. As Creative Director, he helped the brand grow and evolve into the premium brand that it is today. Selling in over 150 countries across the world, BALR. has truly become a global brand for both men and women who aspire to live the life of a BALR.