Daphne Smit

CFO & COO Coolblue

“Make things a little bit better every day”

After completing her CEMS Master at RSM, Daphne started her career as Management Trainee at Rabobank. After 4.5 years she continued her career in Finance at Coolblue. Today, as CFO & COO,  Daphne is responsible for Coolblue’s own delivery network, the 88,000m2 warehouse, Finance, HR, Legal and Customer Service. Together with these teams she aims to make customers happy while optimising profitability. During her career, she saw Coolblue grow from 700+ to 4,500+ employees. With this fast company growth, her role and challenges change frequently. One of the biggest challenges right now? Conquering the German market.