“Your Future starts with: Defining the tournament you want to win. Then play one point at a time; you play the point, not the spectators, so ignore the spectators.”
Bob Rog, Managing Director Benelux at Kraft Heinzas of March 2020, is an experienced and multifaceted leader in the FMCG business. Based in Amsterdam, he is responsible for all commercial company activities within the Netherlands, Belgium and Luxemburg. With previous experience at SAB Miller and now the Managing Director at Kraft Heinz, he knows how to reach and speak to consumers and how to respond to trends in a fast paced industry. Bob has a Master’s degree in Development Economics from the University of Cambridge. Within Kraft Heinz he is a staunch and outspoken supporter of all matters concerning Diversity, Inclusion and Belonging and he values new insights, in order to Make Life Delicious in every sense of the word, for consumers, customers and colleagues, every day.