Rituals Cosmetics

About us

THE STORY OF RITUALS
“We’re not here to sell you beauty; we are here to make you feel good.” Raymond Cloosterman, CEO Rituals.

We are a global brand that was established in Amsterdam, The Netherlands, in 2000. Today, Rituals operates in more than 807 stores, 2700 shop-in-shops across 33 countries throughout Europe, Asia, the Middle East, as well as North and South America. Rituals is an omnichannel brand that operates within Retail, Wholesale, E-com and Travel Retail.

The dream we’re making a reality? Rolling out a global wellbeing movement; to bring our philosophy, the art of soulful living, to different parts of the world. In 2020, we reached an incredible milestone – celebrating our 20th birthday. We commemorated this by opening our very first flagship store, House of Rituals, spanning 1700 square meters across 4 floors with new and exclusive collections, a restaurant and a mind & body spa. Over the next 10 years we want to take the brand and company to the next level. This not only means opening more stores, but also building an even stronger community around our brand.

THE SECRET OF OUR SUCCES: OUR PEOPLE
People are the ultimate ambassadors of our brand. We look for people who cultivate true character, who are genuine and authentic. We believe that the most suitable people are those who share our values and with whom our brand’s philosophy resonates. After all, understanding our brand values helps to translate them into action and practical behaviour. The ultimate Rituals employee radiates enthusiasm, energy and really enjoys making connections. Our people reach for the impossible, care about our customers, take ownership, and dream big whilst realising these ideas in a simple way. It is these traits that have shaped us into the successful company we are today.

What are your sustainable initiatives?

RITUALS AND SUSTAINABLE WELLBEING
Rituals is all about sustainable wellbeing—we value the wellbeing of our customers and employees as much as environmental wellbeing. There is no planet B. That’s why we are determined to not just make you feel good, but also to do good for the world around us. We strive to make impactful changes that help preserve and sustain our wellbeing, as well as the planet’s.

Our new B Corp™ status is just the beginning, as we continuously work hard every day to make positive sustainable changes. Currently, we are working to make all our packaging circular by 2025 and ensure our formulas are made from at least 90% natural origin ingredients.

In our everyday business practices, with our key suppliers, we work to make sustainable changes. Making improvements is a collective effort and a path we are passionate about taking. To reach our ambitions, we keep sustainable wellbeing front of mind in every facet of our business.

We are looking for people that have that same passion for our planet’s needs and are not afraid to take on a challenge and look for sustainable business solutions that solve for today’s environmental issues.