The history of Ferrero is a story of success in its third generation, in which the development of a multinational company perfectly combines with the past, present, and future.
Ferrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella®, Tic Tac®, Ferrero Rocher®, Raffaello®, Kinder Bueno® and Kinder Surprise®. As the love for our brands continues to grow, so too does our global reach. Represented in more than 50 countries, with products sold in more than 170, Ferrero is loved by generations around the world. The secret to our global success? 38,767 dedicated employees who celebrate care and quality to craft a business, careers, and brands we are proud of.
In 1958 that Michele Ferrero decided to open a commercial entity in Brussels with the aim of marketing Mon Chéri there. The Benelux region will be one of the first steps in the deployment of the company at European level. Success was quickly achieved, and the launches of innovators followed one another: NUTELLA® in 1965, followed by Tic Tac in 1970, Kinder Surprise, the first product in the Kinder range to be launched in 1976, Ferrero Rocher in 1990 and many others… Success and innovation are still relevant with the launch in 2021 of the Ferrero Group’s first ice-cream.
This exceptional success stems from Ferrero’s unrivaled ability to combine innovation and artisanal traditions and fuse them into groundbreaking products of the highest quality and freshness. Our passion to keep delighting consumers with new innovative products is far from quenched.
Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed, appreciated, and have the same opportunities. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.
Our approach applies a precautionary principle to managing risks and opportunities that arise through our direct and indirect operations, ensuring we do not harm the environment or people. We consider the climate impact of our products and packaging across the entire value-chain and focus on the areas where we have the greatest opportunity to achieve meaningful change.
Our key focus areas for managing the impact of our operations are: